Branding/Identity Design of Table Nº1 – Shanghai’s first gastro-bar that serves up tapas-style modern European cuisine. It is set in a sleek and simplistic interior which encourages social interaction by sharing portions over a long communal table.
The brand identity is based on the restaurant’s focus on communal dining in a very simple and unpretentiousness environment, that explains the use of brown kraft paper & newsprint paper throughout the collateral system. Since the long communal tables in the restaurant are the central theme, the business card is designed to be a little table when folded up. Basic folder with clips are used for the menu. The distressed and rusted look of the clips is to align with its history of the location of this former warehouse. Order pads are created from newsprint papers that the staff can convenient stamp the restaurant logo on.